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New natural line debuts this Spring.
February 6, 2009
By: TOM BRANNA
Editor
Victoria’s Secret hopes going green turns into some greenbacks. Despite the economic slowdown, the company will roll out a line of natural products this Spring in an effort to boost sales in one of the hottest categories. The beauty and lingerie retailer is expanding its Pink fragrance business into the bath and body category. The new line, aimed at 18 to 22 year olds, includes organic and vegan ingredients, natural formulas and eco-friendly packaging. The line includes three colle...
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